A Brand Revival Practice
Your customers don't file a complaint when a brand loses its soul. They just stop subscribing. They see your product on a discount endcap and go quiet. By the time the DTC numbers show 20% down, the damage has been compounding for years. This is not a marketing problem. It is a brand problem — and it is recoverable.
The Drift Is Documented
It started with a PO that required a label change. Then a price match that compressed your margin story. Then a shelf card that reduced your brand to a bullet point. Then a co-packer who couldn't hold the standard but could hold the volume.
None of those decisions felt like brand damage at the time. They felt like growth. But your subscribers noticed before your dashboard did — and the 20% DTC decline you're looking at now isn't a marketing problem. It's the receipt.
That's the gap Pothos was built to close.
"Care for what growth neglected."
The Pothos Framework
We rebuild the foundation — vision, voice, positioning, and long-term identity. Not a rebrand. A realignment. So every decision your team makes is grounded in something real.
Retention is a brand problem before it's a math problem. We identify the identity and experience gaps driving churn, then build the retention infrastructure that compounds lifetime value.
DTC and retail tell two different stories in most brands. We synchronize them — so your Costco buyer and your direct subscriber both understand, and believe, the same brand.
A necessary distinction
Most brands don't need more media spend. They need clarity. If you're looking for an agency to run ads, build your site, or manage your feeds — Pothos is not the right fit.
We're selective by design. We work with brands ready to invest in the strategic layer — not the tactical one.
Media Buying
We don't manage ad platforms or paid media budgets.
Website Development
We don't build or manage Shopify stores or web properties.
Social Media Management
We don't create content calendars or manage channels.
What we do
Strategic brand restoration for brands serious about long-term equity — not short-term volume.
The Practice
Principal Architect & Founder
Alex leads every Pothos engagement as the strategic anchor — setting the diagnostic framework, interpreting the audit findings, and determining which specialists from the bench are deployed and when. His background spans cross-functional brand leadership across retail, DTC, and subscription categories at the $5M–$500M scale.
The practice he leads is built on a principle: brand revival requires the right operator at the right moment — not a generalist agency filling seats. Alex is the constant. The bench is the precision instrument.
View LinkedInThe Collective
The audit findings determine the bench. Each engagement draws from a curated network of Subject Matter Experts — operators with deep domain experience in the exact areas the brand needs to restore. No generalists. No overhead. Precision by design.
Brands & Sectors the Practice Has Served
The Entry Point
Before we commit to a partnership, we do the work to understand exactly where your brand is losing momentum. The audit delivers two assets:
A precise map of where your brand is hemorrhaging identity, momentum, and customer trust — across channels, messaging, and touchpoints.
A clear, sequenced plan for restoring brand clarity — with specific actions, owners, and milestones tied to your current stage of growth.
We review every submission and respond within 48 hours.
Or reach us directly at Grow@pothos.com